Explore
Wine collections, winery story and the world of Coppola.
Geyserville, California, USADestination commerce · Wine club
Selected work · 2025
Francis Ford
Coppola Winery
A custom WordPress and WooCommerce experience bringing winery storytelling, destination planning, events, a deep wine catalogue and tiered club membership into one connected digital world.
DeliveredDelivered in 2025
PlatformCustom WordPress + WooCommerce
InvestmentUndisclosed
ScopeComplete digital experience
Winery, club and commerce experience
Visit live website ↗︎
Francis Ford Coppola Winery destination-commerce experience
Custom WordPress · WooCommerce · Geyserville, California, USA
Francis Ford Coppola Winery destination-commerce experience
Responsive mobile experience
Desktop to mobile
Responsive
experience.
The same content hierarchy, visual character and essential journeys remain clear when the experience moves from a wide screen into a handheld viewport.
The assignment
StrategyUX designInterface designDevelopmentContent architectureCommerce architecture
Not a store attached to a winery website. One world with several ways to enter.
The platform was created from scratch and had to behave as several experiences at once: an expressive winery introduction, a practical destination guide, an events and reservations hub, a sophisticated wine store and the acquisition journey for an ongoing club relationship. Each part needed its own depth without making visitors feel they had entered a separate website.
Coppola supplied an extensive library of photography, catalogue documents, product information, category requirements and destination details. GoLiveQuick organized those materials into a precise content and commerce system, filled the structural gaps through close review and maintained a deliberately clean interface despite the depth of the experience.
One connected Coppola journey
Storytelling, hospitality, membership and shopping reinforce one another.
Visit
Tastings, tours, dining, pool experiences and trip planning.
Join
Four wine-club paths with distinct allocations and benefits.
Shop
Wine, food, kitchen, books, gifts and winery merchandise.
Built from scratch
From supplied source material to a complete operating experience.
There was no inherited website structure to protect. Strategy, information architecture, visual direction and technical implementation could be designed around the complete customer relationship from the beginning.
Discover
Mapped the relationship between the Coppola story, wine collections, destination experiences, events, reservations, shopping and club membership.
Architect
Converted soft-copy catalogue information and supplied destination content into structured products, collections, experiences, membership tiers and editorial journeys.
Design & build
Created the complete responsive visual system and developed the custom WordPress theme, heavily tailored WooCommerce experience and WooCommerce Memberships implementation.
Connect & launch
Configured checkout, payments, shipping, tax, member pricing and age-aware commerce, then integrated Tock directly into the reservation flow and launched the complete platform.
Commerce architecture
A deep catalogue that still feels curated.
Products can be explored through collections, wine types, varietals, flavours, pairings and appellations. Member pricing, product variation and the broader club relationship remain visible without overwhelming an occasional shopper.
100% custom WordPress theme
Heavily customized WooCommerce storefront
WooCommerce Memberships
Tiered member pricing and benefits
Product variations, checkout, payments, tax and shipping
Catalogue migration from soft-copy source material
Tock reservation integration
Events and destination content
Age-verification journey
Wine club architecture
Four memberships. Clear differences in commitment, access and value.
WooCommerce Memberships supports a structured acquisition journey spanning allocation size, shipment frequency, member savings, tasting privileges, dining benefits, event access and concierge support.
Membership 01
Amore
Collectors · 12 bottles
Membership 02
Amanti 12
Entertainers · 12 bottles
Membership 03
Amanti 6
Explorers · 6 bottles
Membership 04
Amanti 4
Newly inspired · 4 bottles
What was delivered
A complete platform, described without invented performance claims.
01
A complete winery, visit, shop and membership platform delivered as one project
02
A structured digital catalogue migrated from supplied soft-copy material
03
Four clearly differentiated wine-club membership paths
04
Connected reservation journeys for dining, tastings and winery experiences
From the client
“GoLiveQuick created a complete online journey where guests can explore our wines, plan a winery visit, join the club, discover the Coppola story and shop—all through one connected experience.”
JE
James D. Evans
Build a destination-commerce experience
Does the physical experience deserve a richer digital world?
Bring the destination, catalogue, membership model and operational rules. GoLiveQuick will connect them into one custom WordPress and WooCommerce journey.
Discuss your commerce platform ↗︎